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Andreas Nikolaus "Niki" Lauda (born February 22, 1949) is an Austrian former Formula One racing driver and three-time F1 World Champion. More recently an aviation entrepreneur, he has founded and run two airlines and was manager of the Jaguar Formula One racing team for two years. He is currently working as a pundit for German TV during Grand Prix weekends and acts as non-executive chairman of the Mercedes AMG Petronas F1 Team.
Lauda returned to running his airline, Lauda Air, on his second Formula One retirement in 1985. During his time as airline manager, he was appointed consultant at Ferrari as part of an effort by Montezemolo to rejuvenate the team.[10] After selling his Lauda Air shares to majority partner Austrian Airlines in 1999, he managed the Jaguar Formula One racing team from 2001 to 2002. In late 2003, he started a new airline, Niki. Lauda holds a commercial pilot's license and from time to time acts as a captain on the flights of his airline.

He was inducted into the International Motorsports Hall of Fame in 1993 and since 1996 has provided commentary on Grands Prix for Austrian and German television on RTL. He was, however, rapped for calling Robert Kubica a "polack" on air in May 2010 at the Monaco Grand Prix.[11][12]

Niki Lauda has written five books: The Art and Science of Grand Prix Driving (titled Formula 1: The Art and Technicalities of Grand Prix Driving in some markets) (1975); My Years With Ferrari (1978); The New Formula One: A Turbo Age (1984); Meine Story (titled To Hell and Back in some markets) (1986); Das dritte Leben (1996).[13] Lauda credits Austrian journalist Herbert Volker with editing the books.

Lauda is sometimes known by the nickname "the rat", "SuperRat" or "King Rat" because of his prominent bucked teeth. He has been associated with both Parmalat and Viessmann, sponsoring his ever faithful 'cappy' from 1976 onwards, used to hide the severe burns he sustained in his 1976 accident. Lauda admitted in a 2009 interview with the German newspaper Die Zeit that an advertiser currently pays €1.2m for the space on his famous red cap.[14]

In 2005 the Austrian post office issued a stamp honouring him.[15] In 2008, American sports television network ESPN ranked him 22nd on their top drivers of all-time.[16]

In September 2012 he was appointed non-executive chairman of the Mercedes AMG Petronas F1 Team.[17] He took part in the negotiations of signing Lewis Hamilton to a three-year deal with AMG Mercedes.
RUSH movie 2013 the epic action-drama stars CHRIS HEMSWORTH ('The Avengers') as the charismatic Englishman, James Hunt and DANIEL BRÜHL ('Inglourious Basterds') as the disciplined Austrian perfectionist Niki Lauda, whose clashes on the Grand Prix racetrack epitomized the contrast between these two extraordinary characters, a distinction reflected in their private lives.

RUSH movie 2013 - Set against the sexy and glamorous golden age of Formula 1 racing, RUSH movie 2013 portrays the exhilarating true story of two of the greatest rivals the world has ever witnessed--handsome English playboy Hunt and his methodical, brilliant opponent, Lauda. Copyright Carjam TV 2013. Taking us into their personal lives on and off the track, RUSH movie 2013 follows the two drivers as they push themselves to the breaking point of physical and psychological endurance, where there is no shortcut to victory and no margin for error. If you make one mistake, you die.
RUSH movie 2013 is an upcoming 2013 British-American biographical action film directed by Ron Howard and written by Peter Morgan about the 1976 Formula One season and the rivalry between drivers James Hunt and Niki Lauda, and is due to be released on September 13, 2013.[2] RUSH movie 2013 is scheduled to be shown at the 2013 Toronto International Film Festival.
After a catastrophic crash[5] at the 1976 German Grand Prix at the Nürburgring that could have killed him, Formula One driver Niki Lauda (Brühl) returns to face his rival James Hunt (Hemsworth) in their pursuit of the 1976 World Championship at Fuji in Japan. RUSH movie 2013
RUSH movie 2013 Cast

Chris Hemsworth as James Hunt
Daniel Brühl as Niki Lauda
Olivia Wilde as Suzy Miller
Natalie Dormer as Gemma
Alexandra Maria Lara as Marlene Knaus
Pierfrancesco Favino as Clay Regazzoni
Christian McKay as Alexander Hesketh
Sean Edwards as Guy Edwards

RUSH Movie Trailer Carjam TV