Knowing how to market a mobile app can mean success or failure for your app, so don’t neglect it!

Establish your mobile app marketing objectives right from the beginning to ensure the biggest impact to your users.

All of your app marketing efforts start with having a deep understanding of who your target audience is.

Without knowing who exactly your app is intended for, you’re just taking shots in the dark, which is a sure way to waste time and money.

Before establishing any mobile app marketing objectives, you’ll first want to conduct research on your audience.

And just like target audience research, competitor research is another crucial component in not only creating an app but also marketing it.

If you’re at the point where you’re ready to create a mobile app marketing strategy, chances are, you’ve already conducted some research when setting out to develop your app.

Even so, it’s something you’ll want to revisit nonetheless.
But the biggest mistake you can make as an entrepreneur or app developer is waiting until you’ve published your mobile app to market it.

You should have an app marketing plan in place right from the beginning. In fact, there are three primary marketing phases: the pre-app launch phase, the acquisition phase, and the retention phase.

In this video, I dive in deeper as to what the best mobile app marketing techniques are and how to implement them so your target audience can find your app and keep coming back.
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