Danielle Weisberg and Carly Zakin sit down with Katie Roof to wake up Disrupt NY with theSkim's story of getting audiences to fall in love with them.

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TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies, and discussing what’s top of mind for the tech industry’s key innovators. Disrupt gathers the best and brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and After Parties.