Whether you're a nonprofit professional, marketing enthusiast, or simply interested in the intersection of impact and investment, this podcast episode with Cameron Bartlett is a must-listen. It is time to gain valuable insights, discover practical tips, and embark on a journey to better understand the nuances of nonprofit marketing success in today's landscape.

Cameron Bartlett is a trailblazing digital marketer with a remarkable track record in spearheading award-winning campaigns for social good. As a fractional CMO and Marketing Director, Cameron possesses the uncanny ability to unlock the potential of teams, propelling them toward rapid growth. His impact is profound, often catalyzing a 2-3X increase in revenue within the initial year of collaboration.

Cameron's expertise extends across a spectrum of renowned nonprofits, including New Story, IJM, Compassion, Cure, and World Vision. Operating like a seasoned strategist for fast-growing companies, he employs cutting-edge digital marketing techniques to amplify fundraising efforts, enabling these organizations to further their causes with unparalleled success.

In today's conversation, Cameron tackles a common challenge nonprofit fundraisers face - the struggle to justify investments in marketing and social media content when specific impact tracking can be elusive. With a candid approach, he shares his expertise on navigating the complexities of measuring success in areas such as SEO strategy and ad campaigns, providing practical insights for nonprofits seeking a balance between investment and impact.

Delve into this episode to discover Cameron's unique perspective on leveraging data sets to identify lead sources, understand the value of community management in social media, and find innovative ways to measure brand awareness and relationship depth. Uncover the strategies that connect organic and paid social efforts, creating a more holistic approach to nonprofit marketing.

EPISODE HIGHLIGHTS
00:00 Intro
00:46 Harmonizing Impact
02:55 Habits of Impactful Marketers
08:07 Breaking the Marketing Mold
11:33 Strategic Testing
15:16 Time Blocking for Success
21:24 Measuring the Unseen


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✨ ABOUT MALLORY✨

Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.

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