The coronavirus pandemic has left nothing unchanged - including the average customer and their needs. Join WPP's CEO Mark Read at WIRED Smarter as he discusses how business can communicate with this new kind of customer.

ABOUT WIRED SMARTER
Curated by WIRED’s award-winning editorial team, WIRED Smarter gathers the disruptive minds across business, technology, retail, finance and politics to investigate how innovation, technological advances and world events are changing the way we interact with customers.