The debut episode of Squaretalk Season 2 features not one but two industry experts. Stefanie Tacata, CEO & co-founder of Stateless NYC, and Evan Polivy, Director of Brand Development at Stateless NYC, share their experience building over 90 brands from ideation to product release.

Squaretalk is an e-commerce and content production podcast, where we explore business insights alongside industry professionals. Marketing, brand creation, clothing design, product photography – you name it, we probably talk about it.

Listen on Apple Podcasts:
https://apple.co/3On9e6E

Listen on Anchor:
https://bit.ly/3NfYGEI

Listen on Spotify:
https://spoti.fi/3A25WB6

Our website:
www.squareshot.com

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00:00 – Introduction
00:42 –Consulting and incubator branches at Stateless NYC
10:57 – What are you looking for in a brand that is applying to the incubator?
12:37 – How do you navigate through vendors? What are some of your criteria for building a network?
16:01 – Production cycle benchmarks
18:32 – Interweaving branding into the production cycle
20:59 – Most recurring problems in the production cycle
24:27 – Crisis management (especially with time-sensitive collections)
27:42 – Consequences of not owning your IP
28:52 – How to stay cost-effective and not close down
33:22 – Approach to content and photography
40:25 – D2C communication advancements
44:25 – Education of brands and most important initiatives (Upcycling)
47:12 – Advice for the preparation phase of starting a brand
50:17 – How do you stand out in terms of branding?
54:47 – Closing statements
55:18 – Outro