How much should you be charge for lawn mowing services? One of the most important things we do in this industry is sell time. Time is money, and we have all heard that. But, what if you were able to reduce the time needed to complete the lawns. Should we lower our prices since we are more efficient, or should we as lawn care business owners realize those returns through higher margins. In this video I'm going to show you how to price your lawn care service based on time, then I'm going to show you why it may not be a good idea to always price based simply on time. Pricing is a little science, and a little art to get it just right.

LAWN BUSINESS RESOURCES:
📬 postcard resource: https://www.turfprosacademy.com/post-...
👨‍💼 full lawn business startup course: https://www.turfprosacademy.com
⬆️ rate increase letter: https://www.turfprosacademy.com/rate-...

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🔨 For pruning: https://amzn.to/3hCWYPJ
🧰 Every day carry: https://amzn.to/34n8YlV
🥾 My boots: https://amzn.to/3sXaCoo

MY STORY:
In 2016 I had been in law enforcement for 7 years.

I was not in control of my schedule, I was hardly making any money, and I was away from my family working nights and holidays. I was capable of more, and I was silently suffering. I knew I was selling myself and my family short.

I started Florida Turf Pros as a side hustle in 2016 before going full time in 2017.

My lawn business changed my life.

I control my own schedule, control my own income, and I am proud of what I have built; a business that supports me, my family, and some employees.

If you are a lawn care business owner, this channel will be a valuable resource for you.

This really is a great industry to be in, and I hope that by documenting my journey it will help you.

-Jonathan C. Christian
https://floridaturfpros.com/