Podcast 1077: The Hype Handbook with Michael F. Schein
Inside Personal Growth Inside Personal Growth
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 Published On Jan 9, 2024

Welcome to Inside Personal Growth!
➥http://insidepersonalgrowth.com

Welcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Michael's articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. Then, he speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. Michael is also the founder and president of marketing agency MicroFame Media. He has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, and more.

Their work at MicroFame Media is based on the groundbreaking ideas pioneered in the book written also by Michael entitled The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. In the book, Michael provides 12 fundamental strategies for creating and leveraging hype for good and breaks the concept of hype down into a simple set of strategies, skills, and techniques ― and illustrating his methods through stories of the world’s most effective hype artists.

You may learn more about Michael by visiting his website here as well as his works through visiting his company website.
➥ https://michaelfschein.com/
➥ https://microfamemedia.com/

Thank you and happy listening!

Learn more about your Inside Personal Growth host, Greg Voisen:
➥ https://gregvoisen.com

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➥ https://smarturl.it/insidepersonalgrowth

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