In marketing analytics, touchpoints are represented as the attempted contact made by marketing teams (or sometimes sales teams), to convert a lead into a customer. Touchpoints are used by analysts to measure the optimum amount of contact and the type of content that converts most leads into customers.

This video gives a general introduction to what touchpoints are, and what they measure. It discusses the importance of touchpoints in a customer journey. Covers examples of how Apple and HP use touchpoints to raise customer awareness. We answer questions such as: What are touchpoints? What type of contact is considered a touchpoint? How do touchpoints help understand the customer journey in a better way? Do email marketing and advertisement help with brand awareness? How do analysts use touchpoints to increase sales?

Table of Contents:
0:00 – Introduction to Touchpoints
0:47 – Customer Journey
0:58 – Example
1:30 – Outro

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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