Vivint Solar is a door to door solar juggernaut. Virtually all closed deals came from a door to door salesman, and if it wasn't a knock on your door, it was a phone call from Vivint Solar's inside sales team.

This strategy worked for years, but as new players on the residential solar players came onto the scene Vivint Solar was playing catch up and recapture a larger audience with digital channels. In order to achieve their goals, Vivint Solar needed to:

- Increase in non branded traffic
- Recover market share from new competitors
- Strategy that would scale and compound over time

We prescribed a content-driven SEO strategy that would go on to transform their business into digital dominance.

The Results?
Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords.

Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the increase of hundreds of thousands of dollars in recurring revenue.