Amazon Senior Product Manager Interview - Flawless Product Strategy Answer by Amazon PM: Car Feature
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 Published On May 11, 2021

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As you watch this video, pay close attention to how the Amazon PM structures his thinking to mine for ideas, how he scientifically prioritizes his options, and finishes up with a compelling pitch. He uses a couple of really powerful techniques, from his mind map to his prioritization table to his “T-shirt sizing,” to give a stellar answer.

Chapters -
0:00 Introduction
0:24 Pitch a non-tech/low-tech idea for all of Ford’s cars
0:41 Kenneth clarifies his role and establishes a framework to define the problem. This serves as good guiding constraints that will be important later in his answer.
2:44 Ken ideates user pain points and solutions.
4:54 Interview panel’s analysis of how Kenneth draws in personal experience to brainstorm interesting ideas.
10:59 Interview panel’s analysis of Kenneth’s ideation method and how he stays streamlined to the objective asked of him by the interviewer.
12:25 Kenneth establishes criteria and weighs each idea against them in order to prioritize a specific feature.
18:37 Interview panel’s analysis of Kenneth’s strategic brainstorming response.

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