What makes a song reach the top 100 billboard? Is it pure chance or is there something else that goes into making the perfect recipe for a hit song?

Assistant Professor of Organisational Behaviour at INSEAD, his current research focuses on music: chart and industry dynamics, perceptions of authenticity, and cultural innovation. Tune-in to watch him talk about - "What is the recipe of a hit song?"

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx