Carbon is the world’s leading digital manufacturing platform making custom products for companies as diverse as Adidas and Ford, at scale. In a discussion with Martin Giles, CDT Senior Industry Fellow, Joe DeSimone, Co-founder and Board Chair, shares how the company pivoted their software-driven chemistry from making helmets, running shoe soles, and car parts to making face shields and nasal swabs during the pandemic, extending their core competence into new markets on the frontline.