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Brands have realized the importance of digital marketing, which made them decide to allocate a huge percentage of their budget managing their ads through Facebook, Instagram, and other social media platforms. Because of the rapid growth in the industry, a lot of entrepreneurs have looked at the possibility of putting up their marketing agency…

But will it still be a lucrative industry in 2020? Or, will it die and a new method will arise soon?

Marketing agencies will NEVER DIE. The real question is, how can you plan your strategies to help you adapt to the marketing trends in 2020? How can you attract clients to trust your company?

Before we give you some tips, here are several challenges digital marketing agencies will face in 2020:

1 - Adapting to New Technology. With the continuous updates social media platforms are releasing, it is advisable to keep your agency well-informed so you will not be left behind, or you won’t implement an error on your campaign.

2 - Increasing Agency Competition. You need to solidify a good personalized marketing strategy, using the best practices, that is guaranteed to handle the business processes and mitigate potential problems that might occur.

3 - Campaigns not generating traffic and sales. You need to consistently look at the trends and how your target market reacts to campaigns so you can find the best method that will lure them to click your ad and make a purchase.

If you are experiencing any of these issues, here are some strategies that might help you:

• Be an educator. Create amazing content that provides high-quality value to your followers.
• Offer an integrated digital marketing approach. Businesses would want to hire a single marketing agency that can efficiently do SEO, PPC, social media, and other methods. Be a company that can provide them all the solutions they need for their problems.
• Take advantage of automation. Make use of the latest software programs and hire competent virtual assistants who can manage their tasks without you looking at every step of your process all the time.
• Avoid cookie-cutter packages. You need to thoroughly look at a business' problems and formulate specialized methods, rather than offering an automated package that you do for everyone.
• People trust search engines. Did you know that 34% distrust search engines while 95% distrust social media when it comes to their privacy? Thus, you might want to look at different strategies to boost your SEO presence.
• Address your biggest challenges. Assess what is keeping you from moving forward – is it finding the right people to work on your agency or the packages that you offer?
• Stay on top of the digital trend. Watch out for the latest news from different platforms that you use, may it be Facebook or Google.

2020 Marketing Trends

Here are 4 game-changing digital marketing trends this 2020 to prepare you this year as you start to dominate the game.

• The Rise of Augmented and Virtual Reality Marketing (AR and VR). Find ways on how you can implement these to improve your marketing campaigns.
• Social Commerce. Social media platforms now allow users to search for things that they need. Your content should provide useful information about your products or services to entice your target clients once they have found you online.
• Take advantage of niche platforms, such as LinkedIn, when looking for your target audience. In fact, a lot hang out on these platforms to find like-minded people in their industry.
• Powerful AIs and MLs. These new software programs and technologies are implemented to help automate a lot of the processes in digital marketing agency businesses and do a lot of the “thinking” to properly execute a marketing campaign.

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