Two sonic branding experts explain the thinking behind some of the world's most recognizable sounds.

Featuring:
Andrew Stafford - Co-Founder & Director at Big Sync Music
Steve Milton - Founding Partner at Listen

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Audio Experts Break Down The Most Common Tech Sounds | WIRED

Sounds include: THX, Mac Startup, Safari Download Sound, Basso Error Message, Funk Error Message, Trash, Windows 95 Startup, Windows 95 Shutdown, AOL Dialup, iPhone Text Alert, Marimba, Nokia Ringtone, T-Mobile Sound, Skype Ringtone, Skype Hangup Sound, iPhone Send/Receive, Facebook Messenger Ding, Slack Message Received, iPhone Typing, Sega, Playstation, Playstation 3, Xbox, EA Sports, Intel, MGM Lion, NBC, Law and Order