About this presentation

Tina Roth Eisenberg was chugging along in her career as a designer… and then her daughter was born. She realized she had not yet become the kind of woman she had hoped her children would know. She immediately delved into a career as a serial entrepreneur that now includes an impressive group of “labors of love.” In this talk she shares five rules that have helped her launch businesses like Creative Mornings, Tattly, and Studiomates, among others.

Each was a side project that stemmed from a personal frustration. “I have a rule: If I keep complaining about something, I either do something about it or let it go,” says Eisenberg. The result: a group of projects that reflect the values dear to Eisenberg, most importantly using business to positively impact the lives of others.

Whether it’s through having a confetti drawer, keeping sane hours, or building environments that cultivate enthusiasm, Eisenberg urges us all to judge our success with the happiness and personal growth of those around us. “While I really love my work, my work is not me,” she says.

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About Tina Roth Eisenberg

Tina Roth Eisenberg, a Swiss born and raised graphic designer, runs four “side-projects gone businesses” out of DUMBO, Brooklyn; a collaborative co-working space called Studiomates, a global, monthly lecture series called CreativeMornings, TeuxDeux the simple to-do app and Tattly, a design-y temporary tattoo shop. Tina is often referred to as Swissmiss after her popular design blog which is also the name of her Twitter handle.


About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.