In this week's episode of The New Normal, Skift co-founders Rafat Ali and Jason Clampet talk with Digiday editor-in-chief Brian Morrissey about how the coronavirus pandemic derailed their plans to set up a paywall on their site about the travel industry -- and how they're turning to contributions from readers instead. Topics include:

• Unexpected initiatives like the Skift Goes Dark Campaign
• Showing value through strong coverage, breaking news and exclusive research
• Giving readers a way to support you directly (Webinars, "Support Skift" and new subscription options)

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