In 1976, Jim McCann bought a single flower shop in New York City. 42 years later, his company, 1-800-Flowers.com, made $1.2 billion in annual revenue. The company specializes in telephonic and e-commerce gifting retail — flowers, chocolates, gift baskets, and more for holidays like Valentine's Day and Mother's Day. Watch this video to see how McCann used technology and product diversity to grow his company from one flower shop to the Amazon of flowers.
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Why Valentine’s Day Isn’t 1-800-Flowers Busiest Day