Let us talk about how to calculate the customer lifetime value and customer acquisition cost.

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So why is this important?

Well, we see all these acronyms, and if you're in business school, I know when I was back getting my Bachelors of Science in Marketing.

Yes, that's right.

I am a Marketing Scientist.

We were thrown all sorts of different acronyms back in business school, and this is something that we're dealing with now.

So what is LTV?

What is CAC?

That's what I want to talk about in today's video.

Let's break it down and make it as easy as possible.
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   • How to Calculate Lifetime Customer Va...