This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

🤘 CHAPTERS
00:00 – Intro
02:31 – Customer obsession vs Competitor obsession
05:37 – Is competitive intel only for B2B SaaS?
08:36 – Defining competitive intelligence
15:16 – How do you identify threats?
16:52 – Practical case with a cinema
22:08 – How to start a competitive intelligence department?
27:09 – How to consolidate your research and apply it?
35:59 – How do you assess the maturity of a category?
43:12 – The number one tip to find differentiators
47:53 – Andy's biggest win
51:00 – Outro

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 RESOURCES MENTIONED
https://healthycompetition.co/

🤘 CONNECT WITH ANDY
Web: https://andrewmccotter.gumroad.com/
LinkedIn:   / andrewmccotterbicknell  
X:   / amcbick  

🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com 
LinkedIn:   / louisgrenier  

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi