2024 Ad Tech Predictions: CTV Consolidation
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 Published On Jan 30, 2024

"The winners in the streaming world will be the providers that achieve the ideal balance between advertiser preferences for scale, quality and engagement without compromising the viewing experience." - Danielle Wachtler, RVP Sales, East at Sharethrough.

πŸŽ₯ Check out our latest video for more insights from Sharethrough leaders on the consolidation and openness in CTV Platforms in 2024: https://www.sharethrough.com/blog/ad-...

#adtech2024 #adtechpredictions #adtechtrends #CTV #ConnectedTV

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