This episode focuses on the complexities of allocating your marketing budget effectively. Eric & Ian explore topics such as maintaining your digital footprint, crafting a brand identity that truly represents your practice, and employing innovative approaches to attract new patients. They advocate for a marketing budget that goes beyond simply focusing on new patient acquisition, emphasizing the importance of maintaining a robust online infrastructure and brand presence. Furthermore, they discuss the pivotal role of a marketing agency in actively promoting a dental practice in alignment with the dentist's vision amidst the fluctuating dynamics of the market.

Key discussion points include:
🌟 Understanding the 'must-haves' of digital maintenance for your practice's online presence.
🌟 Crafting a brand identity online that truly reflects your practice's ethos and quality of service.
🌟 Strategies for consistent and effective new patient acquisition without overspending.
🌟 Why a well-maintained website serves as the cornerstone of your digital marketing efforts.
🌟 The role of social media and patient testimonials in building a trustworthy brand image.
🌟 Balancing the need for new patient campaigns with the reality of market seasonality and patient demand.
🌟 Ensuring your marketing agency's efforts align with your practice's long-term vision and goals.

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