SoLoMo is an acronym for Social+Local+Mobile marketing and it is an increasingly common term referring to a new marketing approach. Marketers who approach today’s SoLoMo consumer with a new mindset are delving into exciting territory with plenty of opportunity.

Social: Consumers are social. Social Media is the platform you use to promote your message and engage with your target audience;

Mobile: Today’s Consumer is Largely Defined by Their Mobility. Mobile is the medium of connection between your brand and its prospects and customers.

Local: Consumers get Social Where They Are. Local is your area of concentration or relevant proximity; this can be physical or even online.

So what's the bottom line? The explosion of mobile technology has elevated the concept of contextual relevance in digital marketing; mobile users now expect businesses to provide contextually relevant online resources that inform, entertain, or resolve. In short, SoLoMo has shifted power to the consumers, and they know it.

To stay relevant, businesses need to get social, think local, and spend on mobile.

Faceless Marketing can be your go-to marketing firm that you can depend on to deliver results and increase your ROI. Reach out to Faceless Marketing for a FREE quote. Call 1-800-357-1299 or Shoot us a Message [email protected]

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