Breaking down everything you missed in Kendrick Lamar's newest visual, a music video for the track "Rich Spirit" off of his newest studio album, "Mr Morale and the Big Steppers"


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“Rich Spirit” depicts an irreverent Kendrick talking about his own qualities while trying to stand firm against the criticism against him.

Kendrick utilizes ethereal melodies and portrays a different side to Lamar’s customary approach while also debating mortality, loyalty, narcissism, and other themes.

The instrumental features backing vocals from Sam Dew, who is additionally listed as a feature on Disc 2’s “Savior”, which also features Kendricks' cousin Baby Keem.