Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to discuss his recent op-ed about why Black Friday is bad for business.

Wharton Business Daily airs Monday-Friday from 10 AM - 12 PM ET on @siriusxm Channel 132, featuring emerging trends, top business leaders & Wharton’s renowned professors.

Learn more: http://whr.tn/businessdaily

Follow Prof. Fader:   / faderp  

#whartonbizdaily #marketing #blackfriday

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