Is media planning becoming the impossible job? Michael Lee, Chief Strategy Officer at VCCP and former Chair at the Accoun Planning Group, joins Neil to talk about the challenges of the ever-changing media landscape, the importance of “T-shaped” knowledge, the skills that can’t be replaced by AI, and why data can’t predict if a radical idea will be successful.

Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.

Firestarters is commissioned by Think with Google. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. On this channel, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along.

Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod