Ford Cut Prices for F-150 Lightning
Electronics Arena Electronics Arena
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 Published On Apr 16, 2024

Ford Motor Co. slashed prices of its electric F-150 Lightning pickup truck by as much as 7.5% as its EV inventory balloons and the automaker prepares to resume deliveries this month following a halt earlier for an undisclosed quality issue.

The price cuts put in place April 5 partially reverse hikes in January as Ford was reducing production of its signature electric vehicle by half and eliminating a shift of workers. The biggest reduction of $5,500 is on the Flash extended-range model, which now starts at $67,995, the automaker said.

Ford said via email that the cuts will help it “adapt to the market to achieve the optimal mix of sales growth and customer value.”

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