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It’s one thing for a pizza shop to sell out, but have you ever heard of a pizza place being booked three months out? That’s the kind of hype Moto Pizza has generated. You’ll learn how they built their reputation as the best pizza in Seattle in this interview.

Lee Kindell and his wife started out in the hospitality industry. When the pandemic closed their inn, they had to pivot to find a new way forward. Lee learned how to make pizza in the Roman style as a hobby and decided to run with that as a new business model. This proved to be a very profitable decision, and today Moto Pizza has 4 locations across the city to meet the incredible demand for their pies.

Lee’s pizzas are far from traditional, and the same is true of everything in his business. They converted a house into their first location instead of buying a commercial property. We’ll hear why Lee chose the spot he did and how much it cost to get his pizza shop up and running. He’ll also walk us through Moto’s new locations and share the challenges and advantages of growing a restaurant to multiple locations.

Maybe the most impressive thing about Moto Pizza is how quickly they’ve built a following and customer base—and that they did it without spending tons of money on advertising. Lee explains how he uses social media to grow his brand and the best free ways to attract customers to a pizza restaurant.

If you want to learn how to start and grow a pizza shop, this is a video you won’t want to miss! And make sure to check out some of our past interviews with entrepreneurs in the restaurant industry:

Don’t Open a Restaurant Business Until You Watch This! ►
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$54K/Month Food Truck Business (What Did It Cost to Start?) ►
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Resources
https://xoxomoto.com/ - Learn more about Moto Pizza on their website
https://www.upflip.com/academy - Start, Build & Grow Your Business
https://www.upflip.com/podcast - Hear more interviews with business owners and leaders on the UpFlip podcast
https://www.upflip.com/blog/how-to-st... - See more advice on how to open a 7-figure restaurant on the UpFlip blog
https://www.upflip.com/equipment-list - UpFlip's Premier Equipment List

Timestamps:
00:00 - START
00:23 - Meeting Lee
02:20 - Popularity of his pizza
02:42 - Startup costs
03:38 - Traditional equipment
04:00 - Unique product idea
05:23 - Stadium location
07:12 - New Belltown location
08:43 - What makes Moto unique
10:26 - Valuation with 4 locations
11:05 - Converting a house into a business
13:40 - Early mistakes made
15:17 - Fan blitz
16:32 - Customer interactions
17:31 - Attracting customers
18:32 - Generating excitement for a business
19:47 - Building a distinctive brand
20:46 - Social media tips
21:23 - Mindset shift and business advice
22:42 - Key equipment 
24:39 - Making a pizza
26:02 - Numbers by location
28:14 - Overcoming low points
29:46 - Hours worked per week
31:36 - Outro

#pizza #bestpizza #foodreview