Watch Part 1:    • What Makes a Product Design Iconic?  
This is part 2 of a series that will explore how to create iconic industrial design. This video explains some tips you can use to improve the proportions and silhouettes of your designs. The silhouette (or outline) is what makes your product immediately recognizable. It's the first thing that anyone notices, so it's very important that you make it recognizable, even from a great distance.

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It's incredibly difficult to make a truly iconic product. They only come a few times per decade. While it's unlikely that our products will ever reach the level of icon, it's still a noble pursuit to strive towards. Even if we fall short, we can still create designs that are distinctive and category-defining.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

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