Summary: Igor Cherny, CTO of Backcountry, shares how Google Cloud is helping the outdoor retailer turbocharge its AI innovation. With Google Cloud, Backcountry can now spin up new infrastructure in seconds and tap into the full power of its data to deliver better decision-making and gen AI-powered shopping experiences that connect people to their biggest passions.

Challenge: Backcountry wanted its engineering teams to have more time to focus on valuable work instead of dealing with time-consuming maintenance tasks, such as provisioning, security patching, and upgrades.

Solution: Using Google Cloud, Backcountry reduced the burden of managing and maintaining infrastructure while providing a strong, secure, and scalable data foundation to deliver advanced gen AI capabilities in the future. The retailer relies on BigQuery and Looker for all of its data analytics, providing daily reports and insights that inform decision-making across the entire organization.

Results: Now, Backcountry can spin up new infrastructure in seconds instead of weeks, freeing up developers to focus on achieving roadmap milestones. Plus, having all its data on BigQuery and Looker opens the door to using gen AI to improve the business and enhance customer experiences.

Why Google Cloud?

“We used to spend a lot of time and money on infrastructure. Now with Google Cloud, what used to take several weeks now takes seconds.” — Igor Cherny, CTO of Backcountry

“Looker and BigQuery are literally a brain of our business. Based on the data we get from BigQuery and Looker, our business is able to uncover new insights and apply it to the business every day.” — Igor Cherny, CTO of Backcountry

“Google is a clear leader in generative AI. Also, we wanted to take our engineering resources and focus them on what they do best versus specifically focusing on some commodity things. That’s why we chose Google Cloud for their reliability, scalability, backup and recovery, security — we don’t worry about those things anymore.” — Igor Cherny, CTO of Backcountry

Backcountry believes Google Cloud is a key enabler for further exploring gen AI capabilities for product content enrichment, inventory and price management, and virtual try-ons. As a recognized leader in the space, Google Cloud provides close collaboration and deep expertise to help Backcountry jumpstart the gen AI journey.

Google Cloud products used: BigQuery, Looker, Google Kubernetes Engine (GKE), Apigee, Google Compute Engine (GCE), CloudSQL, Monitoring, Logging, Cloud Load Balancer

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