Pre-2023, inefficient outbound and expensive pipeline was acceptable. If the pipeline was coming in, it didn’t matter. Now that the laws of GTM physics apply again organizations need to build effective, predictable outbound programs with healthy ROI on outbound efforts.

In this webinar, Scale Venture Partners Chief Platform Officer, Craig Rosenberg, invites the team from Iceberg RevOps, Taft Love and Brad Mora to discuss a new approach to outbound.

Iceberg has redefined what outbound is (and isn’t) and how to properly track it (and no, this does not mean using standard activity-based metrics).

In this webinar, you’ll learn:

- How to decide if outbound is the right motion for your organization
- What to build in order to fully leverage the power of outbound
- The pitfalls of relying on the “activity funnel” to measure outbound (The Tale of Two Sales Reps)
- How to measure the ‘invisible funnel’ that should be every outbound team’s north star