You can break Google ads keywords into 5 categories.

In this video I explain what those 5 keyword types are.

I also explain which keywords you want to target and which you want to avoid.

And then amongst the Google ads keyword types you do want to target, which strategy should you use?

Depending on which category your prospects search intent falls into, you need to adjust your keywords accordingly.

#googleads #googleadkeywords

CHAPTERS:

0:00 Intro
1:00 Keyword Type 1
2:29 Keyword Type 2
3:58 Keyword Type 3
5:52 Keyword Type 4
7:18 Keyword Type 5

WATCH NEXT:

The EASY TRICK that DOUBLES your Click Through Rate
   • The EASY TRICK that DOUBLES your Clic...  

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You can book a free strategy session with us here:
https://heathmedia.co.uk/google-ads/