Tours, activities and experiences have long been seen as travel's next frontier for aggregation and consolidation. But despite a few notable successes, the sector remains stubbornly fragmented. CEOs of the two biggest marketplaces clear up misconceptions about the sector, why it is different to the rest of travel and what the future holds.

Ben Drew
President, Viator
Johannes Reck
Co-Founder & CEO, GetYourGuide
Interviewer
Douglas Quinby
CEO, Arival