#abtest #measuringsuccess #productmanagement

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides some more advanced methods for business analysis to help us make sense of product performance in a more complex environment.