So much time and money go into making new cars and trucks, yet it is still difficult for companies to make new vehicles that are massive hits. The top or best-selling cars and trucks are usually similar. From the Ford F150 or Mustang, Honda Civics, Toyota RAV4s and Camrys it is always the same story. We discuss in this Fine Print video why and how it is so difficult to make a great new vehicle that people want to buy be it used or new.

Index
00:00 - 00:30 Intro
00:31 - 1:25 Customer Issues
1:25 - 4:20 Want vs. Need
4:20 - 7:55 Regulations
7:55 - 10:48 Revenue
10:51 - 13:00 Compromises
13:00 - Watering Down