How to become an EARLY Mover in Marketing and get AHEAD in business👀
Memes and Machines Memes and Machines
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 Published On Mar 12, 2024

This week’s topics include:

👟Great ideas and where they come from.

👟Google becomes early movers in trying to kill AI clickbait.

👟Human intelligence vs artificial intelligence: Who wins?

👟Ben Horowitz - Difficult conversations: What we have learnt.

👟Social issues within marketing: Are you as a marketing team liable?

👟Wendy’s dynamic pricing: Is this the beginning of a trend for surge pricing?

👟How to strategically measure fundraising within a business and why you shouldn’t be celebrating just yet.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn:   / cathal-catty-berragan-8a2270a0  

Follow Oliver on LinkedIn:   / oliveryonchev  

0:00 - An introduction to Catty Berragan and Oliver Yonchev
1:12 - Internet marketing conference in Athens
4:49 - Where great ideas come from
15:29 - Google crack down on AI created content
17:02 - How marketers can benefit from being early movers
22:32 - Bad habits (cut ruthlessly, the hard thing about hard things)
36:25 - Company opt-out of special occasions
45:27 - Wendy’s dynamic ‘surge pricing’
50:27 - Marketing fundraising

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