"The NEW Apple" by Jon Rettinger:
   • The NEW Apple  

There’s an implied misconception that needs to be addressed. And that is the assumption that Apple is a monolithic entity only capable of one stream of thought. Either they’re listing to customers and doing everything they want, or they’re not listening at all and simply doing their own thing. It’s important to remind everyone that Apple is run by thousands of different people who’re capable of having original ideas while also considering customers needs. And if you’re familiar with how Apple operates, you’ll understand that having original ideas that address consumer needs has been their core philosophy since they were founded in 1976. Now you could make the valid point that Apple abandoned that mission from 1985 to 1997 when Jobs was absent. But that isn’t what people like Jon Rettinger are suggesting. He’s saying that in the last six years, Apple’s values have fundamentally changed from ignoring customers wishes to embracing them. So let me go through each point one by one and add some perspective.