This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney discuss brand mascots. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: Why are mascots popular with B2C companies, but so rare for B2B? Is there an opportunity there? What does having a mascot accomplish?

We hope you enjoy this episode of 10 Minutes On Brand! Be sure to leave us any comments or questions. If you have a specific topic you'd like us to discuss in an upcoming episode, let us know.

#Branding #10MinutesOnBrand #mascot

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