Ben Perkins was a kid who love playing sports and hated stuffy dress shirts. Originally for a college pitch competition before he got a real job, he paired athletic wear material with men's dress wear and &Collar was born. 5 years and millions of dress shirts later, &Collar has leveraged their tech stack in Shopify and Ben has found a his real job.

0:00-0:54 How it got started
0:54-1:30 Finding growth with Shopify Analytics
1:31-1:55 Future of &Collar

On the hunt for the future of your business? Explore Shopify Plus today: http://shopify.com/plus