Become an Ally: breaking through the gender equity divide. Ignited by digital transformation and a global pandemic, the world is finally uncovering the gender gaps and inequities that have plagued women in our society for generations. Today, through technology democratization, purpose-driven leadership and male allyship we can close the gap of inequity and create a new narrative. As women entrepreneurs and leaders, we can use our courageous voices to step into powerful leadership roles, inspiring others to become agents of change. Through connection, outreach, mentorship and empowerment, we build healthier workplace cultures, attract new employees, customers and investors, increase opportunities for all women and meet the needs of the next generation of leaders to stimulate a new economic revolution. Together, we no longer remain invisible. Gavriella Schuster is a C-level Microsoft leader who is passionate about recruiting more women and minorities into the technology sector. At Microsoft she has grown a P&L greater than $6.5B and currently leads their global portfolio of channel partners that reached $1 trillion in ecosystem revenues. With 20+ years of leadership expertise in digital and cloud transformation roles, her strategy and execution expertise spans all aspects of business model and product development, launch, marketing, sales and partner development. She leads the global recruitment, enablement and engagement of Microsoft’s fast-growing partner ecosystem. Additional areas of her specialization include licensing models, digital marketing and global routes to market. Gavriella specializes in starting up and turning around businesses by inspiring a vision for future customer relevance and engaging the team in developing the roadmap. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx