Indians are obsessed with celebrities. Rajinikanth reportedly has 50,000 fan clubs. Salman ‘bhai’ has a cult following. Supporters of Jayalalithaa can do anything for 'Amma'. What explains this obsession of Indians with Bollywood stars, cricketers, and political leaders?

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Sources:

1. Introduction
https://www.firstpost.com/entertainme...
https://www.indiatoday.in/india/story...
https://www.livemint.com/industry/med...
https://indianexpress.com/article/ent...

2. Evolution
https://www.bbc.com/news/magazine-230...
https://www.cbsnews.com/news/a-new-ag...

3. Celebrity worship
https://www.indiatoday.in/education-t...
https://www.huffpost.com/entry/celebr...
https://www.tandfonline.com/doi/abs/1...
https://www.livescience.com/18649-osc...
https://www.firstpost.com/entertainme...
https://www.bbc.com/news/world-asia-i...
https://www.hindustantimes.com/bollyw...
https://economictimes.indiatimes.com/...
   • Bollywood Backstage: A Glimpse Into B...  

4. Political Bhakti
https://www.aljazeera.com/news/asia/2...
https://www.indiatoday.in/fyi/story/j...
https://www.indiatoday.in/fyi/story/j...
%2F%2Fwww.indiatoday.in%2Ffyi%2Fstory%2Fjayalalithaa-dead-amma-tamil-nadu-chief-minister-354928-2016-10-05
https://scroll.in/article/871440/he-w...
https://www.indiatoday.in/india/story...
https://caravanmagazine.in/media/hero...
https://scroll.in/article/874574/bhai...
https://scroll.in/article/755369/man-...
https://www.huffingtonpost.in/2016/07...