Cash-strapped Southbank Centre considers selling naming rights ...The Standard podcast
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 Published On Apr 24, 2024

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The Standard podcast reports from the Southbank Centre, where chief executive Elaine Bedell has been highlighting the institution’s financial struggles as it needs to find around £50 million to fund urgent repairs.

Bedell even appeared to suggest in an interview with The Guardian that one solution could be to sell naming rights to the grand Brutalist complex.


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