The impact of corporate culture on business results is broadly recognized, yet few leaders prioritize the topic. Discover how culture can be a corporation’s number one asset in creating business. Harald Port has been advising leaders on enhancing corporate culture for over 15 years. His passion is to help companies create business value by building high performing cultures. He is a founding partner of PvL Partners, a strategy boutique consulting firm in Zurich. Harald believes the culture to be the biggest asset for his firm and makes it a daily priority for everyone to further shape it. He grew up in an international, mainly German, Swiss and US environment, completing his studies in 2000 in Zurich, Switzerland. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx