Lloys Frates, president of Frutura, highlights the power of consumer demands on agricultural practices, emphasizing the influence of retailers who bridge the gap between producers and consumers.

This clip comes from our February 2024 event, “Job Quality in the Fields: Improving Farm Work in the US,” co-hosted by the Aspen Institute’s Food & Society Program and Economic Opportunities Program. For the full video, photos, transcript, and additional resources, visit our website: https://www.aspeninstitute.org/events...

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