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Free Google Ads Training Course 2023

This is a full Google Ads PPC training course with over 75 lessons and over 5 hours of training.

This was originally training I created for The SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads

You'll learn everything you need to effectively plan, build and report on Google Ads search campaigns.

Timestamps for the modules:

00:00:00 Introduction
00:02:19 What is Google Ads
00:10:08 How Google Ads Words
00:15:04 Quality Score
00:22:32 Ad Rank
00:27:56 How to Plan a Campaign
00:30:59 PPC Profitability Tool
00:36:19 CRO Audit Overview
00:40:44 CRO Audit - Before Changes
00:43:11 CRO Audit - After Changes
00:46:54 Introduction to Account Setup
00:48:55 Creating a Google Ads Account (No Credit Card)
00:52:28 Introduction to account structure
00:56:18 Campaign and Adgroup Structure
01:02:00 Introduction to keywords
01:05:21 Broad Match
01:12:25 Exact Match
01:16:45 Phrase Match
01:22:10 Negative Keywords
01:25:32 Introduction to keyword research
01:31:08 Keyword planner walkthrough 1
01:36:53 Keyword planner walkthrough 2
01:39:39 Keyword planner walkthrough 3
01:45:52 Keyword planner walkthrough 4
01:49:14 Keyword list refinement
01:52:02 Adgroup segmentation 1
02:01:13 Adgroup segmentation 2
02:05:38 Negative keyword research 1
02:09:26 Negative keyword research 2
02:14:13 Introduction to Ads
02:20:05 Responsive search ads
02:25:15 Call Ads
02:32:08 Campaign Planning 1
02:36:08 Campaign Planning 2
02:37:39 Introduction to ad extensions (assets)
02:38:45 Callouts explained
02:42:47 Sitelinks explained
02:47:46 Call extensions explained
02:53:12 Structured snippets explained
02:58:11 location extensions explained
03:01:58 Image extensions explained
03:08:33 Lead form extensions explained
03:13:40 Price extensions explained
03:16:42 promotion extensions explained
03:20:14 Introduction to bidding
03:25:54 Manual CPC and ECPC
03:31:41 Maximize Clicks and Target Impression Share
03:39:38 Maximize Conversion and Conversion Value
03:45:15 Introduction to conversion tracking
03:51:47 Identifying conversion points
03:54:45 Tracking phone calls from a website
04:03:58 Global site tag
04:07:56 Click to call tracking
04:11:50 Tracking contact forms
04:16:58 Campaign setup - settings
04:27:37 Campaign setup - options and scheduling
04:30:54 Campaign setup - keywords and adgroups
04:33:50 Campaign setup - ads
04:38:38 Campaign setup - sitelinks, callouts and snippets
04:45:42 Campaign setup - lead form extensions
04:50:26 Campaign setup - price extensions
04:53:14 Campaign setup - promotion extension
04:57:06 Campaign setup - budget
05:00:20 Campaign setup - final checks and negatives
05:04:07 Introduction to reporting
05:13:10 Google Ads reporting overview
05:16:57 Building a custom report
05:21:07 Pivot table reporting
05:29:56 Optimisation
05:41:08 Search Terms Report
05:46:50 Summary


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