Read these two books this year if you want to take the level of hospitality within your business to the next level.

1️⃣ No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer.

A couple of lessons from the book include talent density and managing performance expectations.

2️⃣ Know What Matters: Lessons From a Lifetime of Transformation by Ron Shaich (Founder of Panera Breads).

The biggest lesson from the book is how Ron continuously iterated his business to serve guests beyond what competitors were doing.

If you want to become more hospitable you need to invent and transform.