How can companies and organizations master the art of the "short story?"

In an age of shrinking attention spans, non-stop interruptions and floods of information, the messages business leaders send out are getting lost in a sea of words. His new book, Brief: Make a Bigger Impact by Saying Less tackles the timeliness of the “less is more” mandate.

McCormack spoke at IdeaFestival 2015 in Louisville, Kentucky.

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