For show notes and resources mentioned in this video: https://97thfloor.com/blog/simone

What is innovation? Is it a buzzword? Is it an idea? Or is innovation something more? For industries leaders, innovation is the process of changing things for the better — often in ways that haven’t been explored before. But it doesn’t stop there, because innovation is in the doing, and if that process doesn’t continue on a daily basis, then even businesses built on the most revolutionary ideas may find themselves left in the dust.

In this video clip from “Innovation Ongoing: Business Insights from Simone Maraini” (part of the 97th Floor Mastermind Video Series), Shante schroeder interviews Simone Maraini, CEO and President of HZO Europe, about what he considers true innovation. Simone talks about the need for businesses to fight complacency, constantly pushing themselves to improve and become better. In his words, true innovation is to “Never stand still, and never think that what you have is going to rule the world.”

Learn more about innovation, marketing, and taking you business to the next level; visit https://97thfloor.com/ today.