Title: CUPRA Redefines Automotive Excellence with Launch of New Formentor and Leon Models

In an exhilarating showcase of design and innovation, CUPRA, the dynamic and unconventional automotive brand, has unveiled the latest iterations of its flagship models—the CUPRA Formentor and CUPRA Leon. These models not only continue the brand's legacy of cutting-edge automotive solutions but also push the boundaries of what enthusiasts expect from a high-performance vehicle. With the launch, CUPRA reaffirms its commitment to a blend of emotion, electrification, and high performance, encapsulating the essence of a brand that refuses to follow the conventional path.

The new CUPRA Formentor, the brand's top-selling Crossover SUV, builds on its predecessor's remarkable success. In the fiercely competitive A-CUV market, the Formentor has distinguished itself as a leader, topping sales charts with over 120,100 units delivered worldwide in the previous year, marking a significant 23% increase from 2022. This model was the first vehicle uniquely designed and developed for CUPRA, embodying the brand's innovative spirit and architectural prowess.

Similarly, the CUPRA Leon, available in both 5-door hatchback and Sportstourer variants, has made significant strides. This model has played a pivotal role in helping the brand reach a new milestone in the first quarter of 2024, with a total of 56,600 cars delivered—a robust 21.4% increase compared to the first quarter of the previous year. March 2024 set a record for the brand with 23,800 deliveries, underscoring the model's growing appeal and the brand's expanding global footprint.

Wayne Griffiths, CEO of CUPRA, highlights the emotional connection these models foster, stating, "The CUPRA Formentor and Leon have both been a driving force in the brand’s success as it expands its footprint around the world. It’s an approach that has been incredibly successful with close to 600,000 cars delivered since the brand’s launch in 2018." Griffiths emphasizes that these models are not just vehicles but a representation of pure design obsession, built to evoke strong emotions and solidify the extraordinary bond with the CUPRA Tribe.

Both the Formentor and Leon have undergone substantial enhancements, particularly in their exterior and interior design. The exterior features a distinctive shark-nosed face with a bold center point marked by the CUPRA logo, flanked by triangular matrix LED lights and a bold lower mouth. The rear showcases a similar triangular lighting design that frames the centrally illuminated CUPRA logo, further accentuating the vehicle's aggressive and captivating aesthetic.

Inside, the cars boast an upgraded high-quality feel with newly designed elements such as the central console, which now incorporates sustainable materials and cutting-edge digital technologies. Both models offer a new 12.9-inch infotainment system and a high-fidelity 12-speaker audio system developed in collaboration with Sennheiser Mobility, ensuring an unmatched auditory experience.

Under the hood, CUPRA offers a range of powertrains, including TSI (petrol), mild hybrid (eTSI), TDI (diesel), and eHybrid (plug-in hybrid) options. The plug-in hybrid variant is particularly noteworthy, delivering 272PS (200kW) and offering an all-electric range of over 100km, now also compatible with fast charging.

The launch event not only highlighted the new models but also celebrated the creation of CUPRA Design, a new standalone design house aimed at integrating CUPRA's bold, unconventional designs into various products and projects. This move reflects CUPRA's broader vision of being more than just an automotive brand but a design icon.

As CUPRA continues to innovate and expand, its latest offerings—the new Formentor and Leon—stand as testaments to the brand’s commitment to excellence, sustainability, and a unique identity that resonates globally. These models are not merely updates but are significant steps forward in CUPRA's mission to inspire the world from Barcelona with vehicles that perfectly blend sportiness with electrification.

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