Storytelling is powerful. Whether you’re trying to sell a product or an idea, crafting a compelling tale is a surefire way to success. But it can also help you become a great leader. Paul Smith is one of the world’s leading experts on organizational storytelling, and in this edition of Leadership Today he will discuss how to tell stories that resonate with your audience and empower you as a leader. Whether you want to drive people to action, encourage creativity, or simply inspire your organization, Paul will offer advice on how to utilize narrative techniques to maximize your leadership impact.

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that.

As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 300 CEOs and executives in 25 countries, and documented over 3,000 individual business stories. That’s allowed him to reverse engineer what works in storytelling and what doesn’t. His work has been featured in The Wall Street Journal, Fast Company, Inc. Magazine, Time, Forbes, and Success Magazine, among others.